Crack the Code by Louis Bezich - Book Tour + Giveaway
Join us for this tour from Apr 13 to Apr 24, 2020!
Book Details:
Book Title: CRACK THE CODE: 10 Proven Secrets that Motivate Healthy Behavior and Inspire Fulfillment in Men Over 50 by Louis Bezich
Category: Adult Non-fiction 18 yrs +, 302 pages
Genre: Men's Health / geared towards Men Over 50
Publisher: Somo Press, LLC
Release date: November 2018
Content Rating: G: No sex, violence, or bad language. Written for men over 50, or their wives.
Book Description:
"Crack The Code" presents an unconventional, motivation-based approach to
health for men 50 and over. Ten strategies for creating and maintaining
inspiration for a healthy lifestyle are advanced from a platform of
survey research, interviews and the author’s personal experiences.
Primary audiences for the book are men over 50 and the people that love
them; their wives, partners, children and grandchildren. Additional
audiences include health care providers, insurers, policy makers, men of
all ages who want to find motivation for healthy behavior and anyone
who has struggled with their health.
Asserting that without motivation no diet, exercise program, technology
or other strategy will produce sustained results, "Crack The
Code" describes how healthy-living men, one of the most
health-challenged segments of the American population, exhibit a strong
cognitive association between their life’s priorities and their
behaviors; a catalytic awareness in which men often integrate their
valued relationships into their health behaviors (they take walks with
their wife). What the author terms Male Cognitive Behavioral Alignment.
The secret sauce of male motivation outlined in the book is derived from
a nationwide survey of 1,000 healthy-living men. "Crack The
Code" translates the findings into strategies and tactics with actionable exercises.
Personal stories from interviews and focus groups add practical insights
and emotion that engages readers. A discussion of relevant theories
from psychology, management science and the fields of decision making
and behavior change anchor the model in a context of well-established
thinking. "Crack The Code" concludes with a call to action for a new
culture of men’s health, outlining a confluence of social, economic and
political factors in the US and beyond that represent a tipping point
where healthy behavior among 50 plus men will become the new norm. Crack
The Code’s focus on motivation and the psycho-social underpinnings of
behavior fills a gap in a market dominated by publications on
traditional diet and exercise. By digging deeper and using everyday men
as a source, "Crack The Code" breaks new ground for a burgeoning segment
of the baby-boomer population that is in desperate need of help. The
potential to influence men of other ages as well as health care
providers, insurers and policy makers, creates a tremendously valuable read.
Buy the Book:
Amazon.com ~ Barnes & Noble ~ IndieBound
Add to Goodreads
Guest Post
Amazon.com ~ Barnes & Noble ~ IndieBound
Add to Goodreads
Guest Post
My inspiration to write Crack The Code: 10 Proven Secrets That Motivate Healthy Behavior and Inspire Fulfillment in Men Over 50
I was inspired to write, Crack The Code by two factors, personal experience and the current state of health among Americans.
As a young man in my 30’s I was a single dad raising 2 sons. On top of this was my career and the normal pressures of life. I found myself gravitating to exercise then diet as a coping mechanism. I needed to stay fit and ensure that I would always be there for my boys. What started out as a coping strategy in my 30’s had become a passion in my 50’s when the boys were grown and went off to college and their own lives. I experienced the power of motivation first-hand and the impact my love for those boys had on my healthy behavior. I wanted see if other men my who lived healthy had similar experiences, and if so, to see if there was a model that could be created to motivate healthy behavior among a group not necessarily know for living healthy.
My other motivation came from my entry into the field of health care. When I became an executive at a major health system, I learned quickly that the health of Americans is “middle of the pack” at best when compared to other industrialized nations. Despite spending more on health care than any other nation in the world—by far, our overall health is, as I said, middle of the pack. Over 70% of Americans are classified as either obese or overweight and this number is increasing. Barely 3% of Americans lead a healthy lifestyle. What I also learned is that our own behavior is the driving force behind these stats which have physicians scratching their heads for an answer to spur behavior change. Crack The Code sets out the answer; social and emotional motivation.
Meet the Author:
An executive for over 40 years in the public and private sectors, Louis Bezich currently serves
as a Senior Vice-President with a major health care system. He is an adjunct professor in the Graduate Department of Public Policy and Administration at the Camden Campus of Rutgers University and sits on various public, non-profit and corporate boards. Bezich has published
numerous articles in the field of public administration and health and is a contributing author to Corporate Lawbreaking and Interactive Compliance, edited by Jay A. Sigler and Joseph E. Murphy. He holds a master’s degree in public policy from Rutgers University, a bachelor’s
degree in social science from the University of Tampa and is a graduate
of Harvard University's Program for Senior Executives in State and Local Government.
Tour Schedule:
Apr 13 – StoreyBook Reviews – book spotlight / guest post / giveaway
Apr 14 – Library of Clean Reads – book review / author interview / giveaway
Apr 15 – Locks, Hooks and Books – book review / giveaway
Apr 15 - Books,Dreams,Life - book spotlight / guest post / giveaway
Apr 16 – T’s stuff – book spotlight / author interview / giveaway
Apr 16 - Splashes of Joy - book review / giveaway
Apr 17 – A Mama's Corner of the World – book review / giveaway
Apr 20 – Jazzy Book Reviews – book spotlight / guest post / giveaway
Apr 21 – Laura's Interests – book review / guest post / giveaway
Apr 22 – Rockin' Book Reviews – book review / guest post / giveaway
Apr 23 – Literary Flits – book spotlight / giveaway
Apr 24 - The Avid Reader – book spotlight / giveaway
Enter the Giveaway:
4 Comments
Thank you so much for sharing this inspiring guest post. Now it's time to get my 50 plus man out there moving.
ReplyDeleteYou're welcome!
DeleteFrom Lou, the author: Thanks for taking the time to share my book with your audience
DeleteYou're very welcome! :)
DeletePlease try not to spam posts with the same comments over and over again. Authors like seeing thoughtful comments about their books, not the same old, "I like the cover" or "sounds good" comments. While that is nice, putting some real thought and effort in is appreciated. Thank you.