Monday, April 20, 2020

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Crack the Code by Louis Bezich - Book Tour + Giveaway

 
Join us for this tour from Apr 13 to Apr 24, 2020!


Book Details:

Book Title:  CRACK THE CODE: 10 Proven Secrets that Motivate Healthy Behavior and Inspire Fulfillment in Men Over 50 by Louis Bezich

Category:  Adult Non-fiction 18 yrs +,  302 pages

Genre:  Men's Health / geared towards Men Over 50

Publisher:  Somo Press, LLC

Release date:   November 2018

Content Rating:  G: No sex, violence, or bad language. Written for men over 50, or their wives.






Book Description:


"Crack The Code" presents an unconventional, motivation-based approach to 

health for men 50 and over. Ten strategies for creating and maintaining 
inspiration for a healthy lifestyle are advanced from a platform of 
survey research, interviews and the author’s personal experiences. 
Primary audiences for the book are men over 50 and the people that love 
them; their wives, partners, children and grandchildren. Additional 
audiences include health care providers, insurers, policy makers, men of
all ages who want to find motivation for healthy behavior and anyone 
who has struggled with their health.

Asserting that without motivation no diet, exercise program, technology 
or other strategy will produce sustained results, "Crack The 
Code" describes how healthy-living men, one of the most 
health-challenged segments of the American population, exhibit a strong 
cognitive association between their life’s priorities and their 
behaviors; a catalytic awareness in which men often integrate their 
valued relationships into their health behaviors (they take walks with 
their wife). What the author terms Male Cognitive Behavioral Alignment. 
The secret sauce of male motivation outlined in the book is derived from
a nationwide survey of 1,000 healthy-living men. "Crack The 
Code" translates the findings into strategies and tactics with actionable exercises.

Personal stories from interviews and focus groups add practical insights
and emotion that engages readers. A discussion of relevant theories 
from psychology, management science and the fields of decision making 
and behavior change anchor the model in a context of well-established 
thinking. "Crack The Code" concludes with a call to action for a new 
culture of men’s health, outlining a confluence of social, economic and 
political factors in the US and beyond that represent a tipping point 
where healthy behavior among 50 plus men will become the new norm. Crack
The Code’s focus on motivation and the psycho-social underpinnings of 
behavior fills a gap in a market dominated by publications on 
traditional diet and exercise. By digging deeper and using everyday men 
as a source, "Crack The Code" breaks new ground for a burgeoning segment
of the baby-boomer population that is in desperate need of help. The 
potential to influence men of other ages as well as health care 
providers, insurers and policy makers, creates a tremendously valuable read.



Buy the Book:
Amazon.com ~ Barnes & Noble ~ IndieBound



Add to Goodreads


Guest Post
My inspiration to write Crack The Code: 10 Proven Secrets That Motivate Healthy Behavior and Inspire Fulfillment in Men Over 50
I was inspired to write, Crack The Code by two factors, personal experience and the current state of health among Americans.
As a young man in my 30’s I was a single dad raising 2 sons. On top of this was my career and the normal pressures of life. I found myself gravitating to exercise then diet as a coping mechanism. I needed to stay fit and ensure that I would always be there for my boys. What started out as a coping strategy in my 30’s had become a passion in my 50’s when the boys were grown and went off to college and their own lives. I experienced the power of motivation first-hand and the impact my love for those boys had on my healthy behavior. I wanted see if other men my who lived healthy had similar experiences, and if so, to see if there was a model that could be created to motivate healthy behavior among a group not necessarily know for living healthy.

My other motivation came from my entry into the field of health care. When I became an executive at a major health system, I learned quickly that the health of Americans is “middle of the pack” at best when compared to other industrialized nations. Despite spending more on health care than any other nation in the world—by far, our overall health is, as I said, middle of the pack. Over 70% of Americans are classified as either obese or overweight and this number is increasing. Barely 3% of Americans lead a healthy lifestyle. What I also learned is that our own behavior is the driving force behind these stats which have physicians scratching their heads for an answer to spur behavior change. Crack The Code sets out the answer; social and emotional motivation.

Meet the Author:


An executive for over 40 years in the public and private sectors, Louis Bezich currently serves 

as a Senior Vice-President with a major health care system. He is an  adjunct professor in the Graduate Department of Public Policy and  Administration at the Camden Campus of Rutgers University and sits on  various public, non-profit and corporate boards. Bezich has published 
numerous articles in the field of public administration and health and  is a contributing author to Corporate Lawbreaking and Interactive  Compliance, edited by Jay A. Sigler and Joseph E. Murphy. He holds a  master’s degree in public policy from Rutgers University, a bachelor’s 
degree in social science from the University of Tampa and is a graduate 
of Harvard University's Program for Senior Executives in State and Local Government.



Connect with the author:  Website  ~  Facebook ~ Twitter ~ Instagram




Tour Schedule:

Apr 13 – StoreyBook Reviews – book spotlight / guest post / giveaway

Apr 14 – Library of Clean Reads – book review / author interview / giveaway

Apr 15 – Locks, Hooks and Books – book review / giveaway

Apr 15 - Books,Dreams,Life  - book spotlight / guest post / giveaway

Apr 16 – T’s stuff – book spotlight / author interview / giveaway

Apr 16 - Splashes of Joy - book review / giveaway

Apr 17 – A Mama's Corner of the World – book review / giveaway

Apr 20 – Jazzy Book Reviews – book spotlight / guest post / giveaway

Apr 21 – Laura's Interests – book review / guest post / giveaway

Apr 22 – Rockin' Book Reviews – book review / guest post / giveaway

Apr 23 – Literary Flits – book spotlight / giveaway

Apr 24 - The Avid Reader – book spotlight / giveaway


Enter the Giveaway:



4 comments:

  1. Thank you so much for sharing this inspiring guest post. Now it's time to get my 50 plus man out there moving.

    ReplyDelete
    Replies
    1. From Lou, the author: Thanks for taking the time to share my book with your audience

      Delete